For Educators
Welcome to the Unreal Campaign! The Unreal Campaign is a consumer awareness campaign sponsored by the International Trademark Association (INTA).
Our goal is to educate young consumers aged 14 to 23 about the importance of intellectual property, trademarks and brands and the dangers of purchasing counterfeit products.
Our consumer awareness initiative reaches young consumers through illustrative, relatable presentations, largely at schools and universities, youth-oriented events, or virtual platforms, and through social media engagement.
INTA has individual members across 181 countries worldwide, so wherever your school or institution is located, we are ready to create educational opportunities and bring an Unreal Campaign presentation to your school or university.
Who can benefit from the Unreal Campaign?
- Anyone aged between 14 to 23 years old
- High schools, young adult conferences, youth organizations, universities.
The Unreal Campaign has been proud to reach schools and universities across the globe as well as partnering with youth organizations including DECA and The Girl scouts of America.