For Educators

Welcome to the Unreal Campaign! The Unreal Campaign is a consumer awareness campaign sponsored by the International Trademark Association (INTA).  

Our goal is to educate young consumers aged 14 to 23 about the importance of intellectual property, trademarks and brands and the dangers of purchasing counterfeit products.  

Our consumer awareness initiative reaches young consumers through illustrative, relatable presentations, largely at schools and universities, youth-oriented events, or virtual platforms, and through social media engagement.  

INTA has individual members across 181 countries worldwide, so wherever your school or institution is located, we are ready to create educational opportunities and bring an Unreal Campaign presentation to your school or university.