The Unreal Campaign
Discover the real risks of fake products.
#KeepItReal
Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.
The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.
Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.
Get Involved
You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.
We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.
Counterfeits fuel crime 💰 and can ruin more than just your vacation 🧳
Customs Enforcement Officers at airports are always looking for fake goods.
Stay safe this season 😎✅ Choose authentic.
#FakeFreeSummer #BuyReal #UnrealCampaign
✅ It’s cheaper.
🤷 It looks real.
📦 It’s easy to find online.
But what seems harmless can have real consequences — for you and others.
#SpotTheFake #FakeFacts #ThinkBeforeYouBuy #UnrealCampaign
They looked real.
They broke in a week.
They weren’t worth it.
🎧 Fake products don’t last — and they’re never a good deal.
#FakeThrowback #BuySmart #UnrealCampaign
Fake phone chargers can overheat, melt — even catch fire. 🔥
They’re cheap for a reason: no safety standards, no protection.
Stay safe. Buy the real deal.
#SpotTheFake #FakeChargers #CounterfeitAlert #UnrealCampaign
Counterfeit goods make up half a trillion dollars worth of global trade every year!
That’s money lost to fake products — and often funneled into organized crime.
#FridayFact #SpotTheFake #AntiCounterfeit #UnrealCampaign
Soap that spreads bacteria? 🧼😷 It happens.
Don’t take the risk.
✅ Stick to trusted brands
✅ Check labels and ingredients
#FakeFree #HygieneMatters #BuyReal #UnrealCampaign
Over 1 in 4 people have accidentally bought a counterfeit product online — and most didn’t realize until it was too late.
💡 Fakes aren’t always obvious. Always check the seller, reviews, and product details.
#FridayFact #AntiCounterfeit #OnlineSafety #UnrealCampaign
That “bargain” sunscreen 🧴 might be doing nothing at all.
Counterfeit sun care products often skip the SPF entirely—leaving your skin exposed ☀️😖
Protect yourself ✅ Buy from trusted sources 🛒
#Fake #SunSafety #UnrealCampaign
Think before you buy. 🛑 Counterfeit goods are dangerous and fund organized crime. Stay authentic, stay safe.
#BuyReal #UnrealCampaign