The Unreal Campaign
Discover the real risks of fake products.
#KeepItReal
Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.
The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.
Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.
Get Involved
You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.
We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.
🎪 Don’t fall for fake festival fashion.
Counterfeits can irritate skin, fall apart fast, and ruin your look.
Stay cool. Stay original. Stay real.
#UnrealCampaign #FestivalSeason #FakeFashionFails #SpotTheFake
Fake tennis gear? Don’t be a sinner.
🎾 Gear up with the real thing this Wimbledon.
✔️ Safer
✔️ Stronger
✔️ Worth it
#Wimbledon #TennisSeason #UnrealCampaign
More than 1 in 10 medical products in the Global South are fake 🌍💊
That’s not just a stat—it’s a serious health risk.
Counterfeit meds can cause harm, delay treatment, and cost lives ⚠️
#FakeMedicine #HealthMatters #BuyReal #UnrealCampaign
Counterfeits fuel crime 💰 and can ruin more than just your vacation 🧳
Customs Enforcement Officers at airports are always looking for fake goods.
Stay safe this season 😎✅ Choose authentic.
#FakeFreeSummer #BuyReal #UnrealCampaign
✅ It’s cheaper.
🤷 It looks real.
📦 It’s easy to find online.
But what seems harmless can have real consequences — for you and others.
#SpotTheFake #FakeFacts #ThinkBeforeYouBuy #UnrealCampaign
They looked real.
They broke in a week.
They weren’t worth it.
🎧 Fake products don’t last — and they’re never a good deal.
#FakeThrowback #BuySmart #UnrealCampaign
Fake phone chargers can overheat, melt — even catch fire. 🔥
They’re cheap for a reason: no safety standards, no protection.
Stay safe. Buy the real deal.
#SpotTheFake #FakeChargers #CounterfeitAlert #UnrealCampaign
Counterfeit goods make up half a trillion dollars worth of global trade every year!
That’s money lost to fake products — and often funneled into organized crime.
#FridayFact #SpotTheFake #AntiCounterfeit #UnrealCampaign
Soap that spreads bacteria? 🧼😷 It happens.
Don’t take the risk.
✅ Stick to trusted brands
✅ Check labels and ingredients
#FakeFree #HygieneMatters #BuyReal #UnrealCampaign