The Unreal Campaign
#KeepItReal
Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.
The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.
Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.
Discover the real risks of fake products.
#Get Involved
You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.
We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.
Don’t forget to press like….
Did you really fall for it?
We know you’re more aware on April Fool's for fake hauls but you should looking out every day.
A single fake bag sparked one of Emily in Paris’ most uncomfortable moments, not because it was obvious, but because it was revealed at the worst possible time.
Counterfeits don’t usually fail immediately.
They fail when scrutiny shows up.
#FakeFendi #EmilyinParis
Fake luxury doesn’t just copy designs.
It often funds exploitation, unsafe labour, and organised crime.
This isn’t about shaming consumers,
it’s about making informed choices.
Stay safe with the Unreal campaign.
#UnrealNotFake #EthicalFashion ...#CounterfeitAwareness #Transparency
Planning your European summer?
Here’s something many travelers don’t realize.
In parts of Europe, carrying counterfeit items, even ones you didn’t buy there, can lead to confiscation or fines at customs.
Know before you go.
Stay safe with the Unreal Campaign
...#EuropeanSummer #TravelSmart #CounterfeitAwareness
The Oscars celebrate performance, and rightly so.
But in real life, value isn’t about playing the part.
Looking real isn’t the same as being real.
And authenticity always shows up eventually.
#Oscars #AcademyAwards #UnrealNotFake #AuthenticityMatters
On International Women’s Day, it’s worth asking who counterfeit markets are built for.
Fake luxury doesn’t copy products,
It exploits pressure, aspiration, and inequality.
Education is empowerment.
#internationalwomensday #8m
IP = Intellectual Property (aka your ideas, protected) 🌟Creators gotta eat, so fakes gotta go! #unrealcampaign #ip
Style isn’t about pretending.
It’s about intention.
#UnrealNotFake #RealStyle
Fake access never hits the same.
#UnrealNotFake #SupportOriginals