About

pile of jeans

Welcome to the Unreal Campaign

Led by the International Trademark Association, The Unreal Campaign is a global educational initiative aimed at raising awareness about the importance of trademarks and the risks associated with counterfeiting and piracy.

Our goal is to educate young consumers aged 14 to 23 about the importance of intellectual property, trademarks and brands, and the dangers of purchasing counterfeit products.  

We connect to our international audiences through illustrative, relatable presentations, largely at schools and universities, youth-oriented events, or virtual platforms, and through social media engagement.  

INTA has individual members across 181 countries worldwide, so wherever your school or institution is located, we are ready to create educational opportunities and bring an Unreal Campaign presentation to your school or university.  

Please contact us to learn more.

Get Involved

Support our campaign by hosting an on-campus or virtual event.

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Resources

Understand the fundamentals and find more information.

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