How Shopee Helps Shoppers Identify and Avoid Counterfeits Online

As one of the leading e-commerce platforms in Southeast Asia, Taiwan, and Brazil, Shopee has put strong systems in place to help make your shopping experience safer, more reliable, and more rewarding. With tools that empower you to spot authentic products and support from a dedicated Brand Protection team, we’re here to make sure you shop with confidence every time.

In this article, you’ll get a quick look at how Shopee’s Brand Protection Program works, how to spot trusted products, and what to do if you ever get something that’s not quite right.

Shopee’s Approach to Helping Consumers

Online shopping should be fun, easy, and safe, but counterfeit products can spoil the experience. That’s why Shopee works behind the scenes to protect both brands and shoppers like you. From smart tech that flags suspicious listings to stricter seller rules, here’s how we’re keeping your shopping journey safer and more reliable:

Fast Action on Fakes: Wondering how Shopee tackles counterfeits? We’ve built a dedicated portal for rights owners, now over 10,000 strong, to quickly report intellectual property infringements. Reported listings are taken down in under two days, and we’re working to make this process even faster.

Smart Tech That Spots Fakes First: Our AI scans millions of listings before you ever see them, flagging and removing suspicious items early to keep your shopping feed clean and safe.

Safety That Goes Beyond the App: Shopee’s safeguards don’t stop at the screen. We’ve strengthened seller ID verification, and repeat offenders are banned from selling for good.

What YOU Can Do to Shop Smarter

Even with all these tools, your best defense is staying sharp. Here’s how to shop smart on Shopee:

• Look for the red Shopee Mall tag: This tag means the seller is either an official store or an authorized distributor, so you can shop with confidence.
• Look for the Preferred Sellers badge: Preferred Sellers are carefully selected by Shopee for their strong sales track record and reliable service.

We’ve also built in features to keep you safer:

• Shopee Guarantee: Your payment is held securely until you confirm the item has arrived and matches your order.
• “Report This Product” button: Spot something suspicious? Tap “Report This Product.” It only takes a moment, and our team will investigate.

These tools work hand in hand with Shopee’s brand protection systems to safeguard both shoppers and legitimate businesses.

Not What You Ordered? Shopee’s Got You Covered

Received an order that doesn’t look like what you were expecting? Shopee’s here to help. Just follow these quick steps:

1. Open the app or website and tap to start a return or dispute.
2. Upload proof (share photos, screenshots, anything that shows the issue).
3. Our support team will review your case and get back to you. If it meets our criteria, we’ll sort things out with refunds or other appropriate resolutions.

We’ve got clear systems in place so you’re protected from checkout to delivery. So even if something doesn’t go as planned, we’re just a few taps away.

Shopee’s tools are here to help you shop confidently, protect your wallet, and steer clear of suspicious sellers. But your voice matters too. By staying informed and flagging suspicious listings, you’re helping build a safer shopping space for everyone, including your friends, family, and favorite brands.

Ready to Shop Smarter?

Head over to Shopee’s Brand Protection website for more tips, product spotlights, and updates on how we’re keeping the platform safe and authentic.