The Unreal Campaign
Discover the real risks of fake products.

#KeepItReal
Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.
The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.
Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.
Counterfeiting affects you, the environment, and society as a whole. Here’s why you should care:
1. Your Health and Safety Are at Stake
Counterfeit products aren’t just fake; they’re often dangerous. From electronics that could catch fire to skincare products with harmful chemicals, fake goods skip safety standards, putting your health at risk.
2. Counterfeiters Care for Profit, Not You
Counterfeiters of medicine, health products and electronics do not follow strict safety regulations or care about the consequences for the buyer. Even fake handbags, jewelry and clothes have been found to contain toxic chemicals in the glues, dyes and metals. Once poor quality fake products break, they impact the environment and sustainability by creating unnecessary waste.
3. It Feeds Crime and Exploitation
Counterfeiting is used by organized crime groups to make quick profits. By buying fakes, you might be unintentionally funding some seriously bad activities, including child labor or human trafficking. Counterfeits sold online are often linked to scams as well and sellers will steal personal information and payment data for use in other fraudulent activity.
Make the Right Choice
So, next time you’re tempted by a counterfeit, remember the real cost. Be smart, be safe, and support the legit stuff. Your choices have power and make a difference—use them to choose authenticity and say “no” to what’s unreal.
Think counterfeits are harmless? 🤔 Think again. Fake products don’t just cut corners—they can be unsafe, unreliable, and even linked to criminal activity. Don’t fall for the myths—choose the real thing.
#StayInformed #FakeProducts #UnrealCampaign
💡 Innovation thrives when ideas are protected. Counterfeits don’t just steal designs—they ⚠️ harm consumers and 💰 fund illegal networks. This #WorldIPDay, support real innovation by choosing ✅ authentic products.
#WorldIPDay #Alibaba #UnrealCampaign
This World IP Day, shop smarter with the Real Deal Checklist ✅
Together with Mercado Libre, we’re helping you spot fakes, support creators, and protect what’s real.
#WorldIPDay #SayNoToFakes #UnrealCampaign
Would you trust medicine made by criminals? 💊 ⚠️ Counterfeit drugs can contain harmful ingredients, incorrect doses, or no active ingredients at all. Only buy from licensed pharmacies—your health isn’t worth the risk. ❌
#FakeMedicines #HealthFirst #UnrealCampaign
Not all surprises are good. 🎁 Fake cosmetics, electronics, and toys can contain harmful chemicals, fire hazards, and unsafe materials. Don’t take the risk—choose real products.
#KnowWhatYouBuy #CounterfeitDangers #UnrealCampaign
✅ Supporting real brands means supporting real creators, ethical production, and safer products. Counterfeits steal ideas and lower standards. Protect innovation—choose authentic.
#SupportReal #AuthenticityMatters #UnrealCampaign
A cheap deal today could cost you more tomorrow. ⏳ Counterfeits break easily, lack safety testing, and often need replacing sooner. Real products are built to last—choose wisely. ✅
#BuyReal #FakeVsReal #UnrealCampaign
Fake kits = more than just a bargain. ⚠️ Linked to crime & exploitation, they come at a hidden cost.
Are official jerseys too expensive? CommentBelow ⬇️
#Football #FakeKits #UnrealCampaign
That moment when you realize… you got scammed. 🤯 Counterfeits might look convincing, but the disappointment (and risk) is real. 🚫 Shop smart. Choose real.
#FakeProducts #Severance #UnrealCampaign

Get Involved
You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.
We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.